Content Chronicles

Case StudIes

WISEcode- Nutrition Data Startup Content and GTM Marketing

As the Content Marketing Manager at WISEcode, I lead content strategies for our upcoming app launch, focusing heavily on video and social media content. I drive Go-To-Market (GTM) initiatives, ensuring seamless integration with the launch strategy.

My role involves creating engaging video and social media content, developing audience engagement strategies, and collaborating with cross-functional teams to maintain brand consistency. Additionally, I analyze content performance to refine strategies and enhance effectiveness, aligning with WISEcode's mission of promoting food transparency.

Here are a few of my video content examples:

Planet DDS- B2B Cloud Based Practice Management Software

Planet DDS leads the way in cloud-enabled dental software, empowering 10,000+ practices and 60,000+ users across North America.

As a B2B SaaS content marketing manager my responsibilities included:
• Drive content strategies across platforms, fostering engagement and driving sales.
• Craft and deploy compelling content including blogs, case studies, emails, and more.
• Innovate platform-specific content strategies and collaborate with product marketing on go to market strategies.

Brand and Content

At Planet DDS, my role involves elevating our B2B brand through strategic content expansion. I'm dedicated to enhancing our content portfolio while maintaining a professional and engaging tone. Through a blend of calculated strategies and compelling communication, I'm focused on strengthening our brand presence within the dental software industry with client stories and testimonials.

Hagerty- Luxury Insurance and Event Software

As a B2B SaaS content marketing manager my responsibilities included:
• Developing and implementing strategies for digital content across all online platforms.
• Increasing traffic and engagement results in increased sales and brand promotion.
• Measuring marketing activity’s results to inform future marketing campaigns.
• Organizing and leading a team of writers, illustrators, and data analysts.

Creating a Content Program

During my two years at Hagerty I developed a comprehensive content strategy and processes when they had not existed there before. I also spearheaded an initiative to create a content resources section to further expand our content capabilities and SEO impact for the business. Today this section continues to grow in keyword and traffic value for the business.

Wpromote

Developing content strategy for B2B and B2C clients:
• Assessing overall content performance and identifying current gaps
• Aligning brand messaging with relevant channels
• Setting campaign goals, KPI's, and choosing promotion channels
• Creating content/campaign calendars
• Reporting on campaign performance through Data Studio and Google Analytics

Managing clients across the board

Throughout my tenure at Wpromote, I successfully spearheaded the management of an extensive portfolio of over 18 clients, driving remarkable growth in their online presence and revolutionizing their content programs. Employing comprehensive market, keyword, and audience audits, I meticulously optimized their content strategies, strategically honing in on their meticulously crafted target personas.